Our story
“Unravel the babble.” We said when we started.
“Unravel the babble bandied about in business.”
“Easy for you to say.” They said.
And it was.
We jettisoned the jargon, simplified what mystified & silenced business buzz words.
We liberated a forgotten language called plain English.
It’s come in handy for telling stories.
Why stories?
Well, they’re a basic human need.
They have the potential to inspire, educate, entertain and engage.
They create bonds through empathy and drive our development.
We thirst for stories like an addict craves a fix. Hardly surprising, as they conjure up a heady cocktail of chemicals including dopamine, a substance more commonly found in heroin. As that mixes with cortisol and oxytocin, you experience a phenomenon called ‘transportation’, taking you to other worlds. Other possibilities.
Not only are they a scientific phenomenon, they’re also our most prolific art form.
They compete with our work, play, eating and exercise for our waking hours. And even when sleeping, we dream stories.
It’s been that way since humans first walked upon the earth.
Since we created cave paintings and danced naked around campfires.
Since Socrates entertained Athenian society and intricate tapestries were stitched in Bayeux.
Since manuscripts were illuminated and town criers rang bells.
Since Gutenberg created the printing press and Bell patented the phone.
Since we first visited the cinema, switched on the radio, watched the TV and discovered the internet.
Stories have always been the cultural bedrock of societies and civilisations.
They’ve created villages, built towns and brought together communities.
If they have the power to do that, then just imagine what stories can do for your business.
